What is a custom email address?
A custom email address is one that ends in @businessname.exwizee instead of @hotmail.com or @gmail.com from a free email provider.
Compare firstname.lastname@example.org and email@example.com
The email address on the left is a generic email address from a free email address – Yahoo, while the email address on the right is a customised professional email address.
Here are the top ten reasons why your business needs a customised professional email address.
- Screams professional
First impressions count, whether your business is small or big. A custom email address makes you look more professional compared to a generic or non-branded email address.
- Serves as your brand
A custom email reinforces brand awareness and creates a bigger corporate image for your business. It helps customers identify and relate easily with your company.
- Boosts communication
One of the most significant benefits of a custom email address is it’s value when you want to contact and engage with your customers.
- Enhances credibility
In a highly competitive world, consumers are wary of the messages that come into their email boxes. A customer will unlikely be willing to communicate with firstname.lastname@example.org.
- Reduce risks of being marked as Spam
Today’s customers are flooded by hundreds of emails each day., creating a dilemma on what to open and what not to open. With that in mind, the customer will less likely open a non-branded email because spammers use free email addresses, creating suspicion.
- Marketing asset
A professional email address is a great marketing asset because every email you send out to your customers gives them a link to your website. Customers know that they are dealing with a legitimate and well-established company.
- Eases team collaboration
Email addresses powered by Microsoft business office solutions like office365 makes team collaboration much more manageable. You can schedule meetings, hold virtual interactions, and manage group calendar schedules.
- Separate personal stuff from official business
A custom email address helps you separate official business communication from private communication.
- Ensures privacy and control
Having your custom email address gives you both privacy and control of your organisation’s communication processes.
- Promotes Team visibility
Your customers will quickly know that some individual works for your company if their emails have your business domain.
Customised Emails increase the visibility of your organisation and also attracts potential clients.